"POETIC POSTER DECAY"

Monday, January 28, 2013

ANTHROPOMORPHIC SIGNS


Anthropomorphic figures in advertising go way back. We are biologically programmed to respond to human representation in all things and advertisers know that people are more likely to purchase something that they can emotionally connect to. 



                               Auto repair shop R.I.

                                Drive-in, Conn.

                                Laundromat, Brooklyn

                                                   Rastaman Taco, Chelsea

                                Barber Shop, Bushwick

                                Papi is in Queens

                                 Kleen Machine Laundromat, Brooklyn

                                  all photos ©Ken Brown